PURSUE YOUR CREATIVE PASSION
School of Media Technology & Communication was established in the year 2016.The department offers B.Sc Visual Communication and B.Sc Multimedia. The programmes are designed to prepare students for media industry, and train them to critically analyse the ways in which the media reflects, represents and influences society.
- B.Sc. Visual Communication
The Programme aims at encouraging students to develop visual thinking, conceptual thinking, and compositional skills that define effective visual communication in drawing and all digital applications inclusive of graphic design, photography, film and multimedia.
- B.Sc. Multimedia
The goal is to sharpen students’ individual creative skills and the ability to bring an idea to fruition via skilled project management learn through practice. Students learn various domains of Multimedia starting from the basic and gradually progressing to 3D Animation and VFX.
Our media graduants are industry- ready communication professionals who can undertake roles such as:
- Visualizer
- Advertising Professional
- Graphic Designer
- Copy Writer
- Media Planner
- 2D/3D Animator
- Director
- Script Writer
- Art Director
- Photographer
- Cinematographer
- Television Producer
- Story Board Artist
- Editor
- Sound Designer
- Rigging Artist
- Character Modeling Artist
- VFX Supervisor
- Web Designer
- Layout Artist
Hands on Experience
STATE-OF-THE-ART INFRASTRUCTURE
The state-of-the-art-infrastructure facilitates practical media pedagogy. The School of Media Technology & Communication is equipped with an unmatched range of production equipment and services that enable us deliver broadcast quality content for media production par excellence.
“Focus Club” aims to bridge the gap between the academics and the media industry. This is a forum to nurture and develop creative minds of new age. The club is dedicated to supporting and encouraging creative work, exhibition and study of documentary film/world cinema/ story telling through multiple platforms. This club organises workshops, seminars, film screenings, field visits, periodic art and photography competition and various practical activities, all of which aim to provide students with a broad understanding of today’s media world. The club is also an initiative that concentrates on honing leadership skills, team building, interpersonal communication and event management.
As part of the curriculum, students are given adequate industrial exposure and field work to enhance their hands-on-experience. The programmes offer the scope to pursue semester-long internship in a media house which enables them to graduate with work experience. Apart from in-house live projects, students engage in creative production in fieldwork.
Pedagogy
The pedagogy adopted ensures quality education under the guidance of qualified professionals using the latest technology. Students are encouraged to work on independent and collaborative projects which will help them to develop an eye for detail and a vision to be responsible media producers with utmost creative freedom and sensitivity. They are typically taught through a combination of lecture, workshops, expert talk, field visit, live demo, seminars, screenings and practical activities which mould them into budding media professionals. The students undergo a semester-long internship that gives them the taste of the real world media scenario and prepares them for the media landscape. The students are enriched with a curriculum that gives them the cutting-edge advantage in the media sector globally.
After 3-5 years from the year of graduation, our graduates will,
- Have strong foundations in creative, analytical and technical fundamentals necessary to formulate, analyze and solve communication problems.
- Have an exposure to a variety of media genres, content production and distribution techniques in a competitive media environment.
- Demonstrate the impact of media on the society along with ethical, social and professional responsibilities/implications of their work.
- Have strong communication skills, ability to work in multicultural contexts and to work effectively in multidisciplinary teams.
- Engage life-long learning to become successful in their professional work.
Visual Communication & Multimedia Graduates will develop:
- Current affairs knowledge: Apply the knowledge of current affairs to issues pertaining to media, culture and society.
- Problem analysis: Identify, formulate, review research literature, and analyze complex communication problems reaching substantiated conclusions.
- Lateral Thinking: demonstrate the ability to think critically, creatively and independently.
- Creative Expression: acquire literacy in visual and emergent media forms and communicate correctly and clearly in forms and styles appropriate for scholarly research as well as the communication professions, audiences and purposes they serve.
- Modern tool usage: demonstrate an understanding of current media technologies and their capabilities, limitations and implications from multiple perspectives, including that of producer, participant and audience.
- Media and society: Apply reasoning informed by the contextual knowledge to legal, historical, sociological, political and economic foundations of media institutions and thus understand the centrality of media for citizenship and social justice in a democratic society
- Media and sustainability: Understand the impact of the communication solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.
- Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media practice and thus become ethical and responsible cultural producers
- Individual and team work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
- Media Production: Comprehend and write effective reports and design documentation, make effective presentations, give and receive clear instructions, and curate content across media genres specific to the creative brief.
- Media Analysis: Demonstrate knowledge and understanding of the various genres and analyze media in production, audience, textual and historical frames
- Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of communication and technological change.
I have embarked on a new path in media studies in a disciplined manner, I have identified my passion is in Visual Effects with the support and guidance from my faculty members.
I like the friendly atmosphere here and the fact that the teachers are approachable at all times. Their way of teaching is really interesting. We are enthused by the classes. My grades have gone up as our teachers give individual attention on each student. Every project is given equal importance and we are encouraged to strive for excellence.
At the end of my first year, I was confident enough to produce a documentary and submit the same to International Film Festival of Kerala 2017. Though I was going to learn the nuances of film making only in the higher semesters, my department supported me in my maiden endeavor in terms of creative and technical aspects. With the constant support of the media department, my second film “Drupada” won the prize for Best Editing in an intercollegiate media fest.
Our department concentrates on educating us in a creative manner and strengthening us technically.