About The Host Institution

The Veltech Rangarajan Dr.Sagunthala R&D Institute of Science and Technology accredited by NAAC with “A” Grade offers 28 various UG and PG programmes in Engineering and Technology, Science and Media Technology and Management courses. These courses were designed to acquire knowledge based on research projects, expert knowledge sharing from a team of excellent professors and industry exposure through collaboration. It is a premier institution that upholds an extremely modern and state-of-the-art infrastructure that goes a long way in facilitating impeccable service for the students as well as the staff members with the privilege of first Indian member of CDIO. The campus is equipped wih smart classrooms with 24*7internet facility, well equipped laboratories, Knowledge Resource Center, Research Park, Modern conference and seminar halls, Auditoriums and Dynamic web support system which are accessible to every student and parent.

About School Of Management

The School of Management is a prestigious wing of the Veltech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology which has the pride of being an excellent Business School in imparting business education successfully for the last two decades with the vision to create, translate and disseminate frontiers of knowledge embedded with creativity and innovation for a positive transformation of emerging society.Since its inception it has been working with industry and academia for developing new domains of managerial thought and education and contributing to building leaders in today’s global business environment.It takes pride in its professional and high qualified faculty, modern infrastructure, technology and resources- be it in the fields of Human Resource Management, Marketing, Finance, IT & Systems, International Business, Logistics Management and Shipping, Logistics Management and Supply Chain Management , Digital Marketing etc.

About The Conference

“Transformation isn’t about improving, it’s about re-thinking.”

Business has become indispensable in our lives. Nearly everything an individual does is directly or indirectly related to business. All business in today’s world must hold change with the changing environment. Business Transformation, in an organizational context, is a process of profound and radical change, focusing an organization on a new direction and taking it to new level of effectiveness. In a world of unprecedented disruption and market turbulence, transformation today revolves around the need to generate new value—to unlock new opportunities, to drive new growth, to deliver new efficiencies. All transformations require to rethink how the enterprise creates value today and in the future. In other words, all transformations requires to think big. Because incremental improvement is not enough to win in today’s exponentially growing business environment.

An organization requires sustained growth and sustained growth requires agile reinvention. It’s not enough to win today, rather to be able to evolve in the future continually and consistently. This conference is focuses on the opportunities and challenges ahead to be faced to realize a successful Business Transformation.

Call For Papers

The school of Management welcomes researchers, practitioners, academicians, research scholars and students to submit their original papers to explore new directions in the various business areas.

Topics for submission include, but are not limited to;

MarketingMarketing, Benchmarking, Branding, CRM, Tourism marketing, Rural or Green Marketing, Medical Tourism, Strategy to overcome global crisis, Innovative strategy for survival, Advertisement, Service Marketing, Creativity and Innovation in Marketing, Multi-level Marketing, Visual Merchandising, Women in Media, Consumer perception towards global products, Event Management, Entrepreneurship, Retailing etc.
HRHuman Capital Management, Organizational Development Strategies, Competency Mapping, Performance Management, National & Global HRM, HRM & HRD, OB & Leadership, Counseling, Cross Culture Management, Global Dimensions of HR, Recruitment & Selection, Training & Development, Retention Strategy, Knowledge Management, E-HRM, Strategic HRM, Stress Management, Time Management, Talent Management, Reputation Management, Green HR etc.
FinanceCorporate Finance, Micro Finance, SHG linkage models, Venture Capital, Mutual Funds, Capital & Security Market, Money Market Instruments, Derivatives, FDI & FII, Euro Currency and Bond Market, Portfolio Management, Comparison between India and International Accounting Standards, Limited Liability Partnership, Enterprise Risk Management, Silver as an Investment Option, Impact of Inflation, Foreign Exchange, Gold & Bullion Market, Demonetization, GST etc.
TechnologyGreen computing, MIS, E-Business, IT for Logistics, Green Logistics, Supply chain management, Role of IT in SCM, Information Security, IT Service management, IT project management, Changing Trends in ERP, Mobile Technology, Data warehousing, Data mining, Computer Graphics, Virtual/Augmented Reality, Artificial Intelligence, Robotic Process Automation, Business Analytics, Internet of Things (IOT) in Business Transformation etc.,
General ManagementEvent Management, E-waste Management, Disaster Management, CSR, Corporate Governance, Strategic Management, Health Management, Project Management, Role of Teams in Multi-cultural Organization, Tourism and Hospitality Management etc.

Any other topics related to the conference theme.

Submission Guidelines

The manuscript should be original and unpublished work of the author/authors. Both conceptual and empirical research papers are invited with relevance to conference theme. All papers will be subject to blind review by the Expert Committee. The authors are requested to mail the same to the following mail id:

Separate registration is required for each author.

The contributors are requested to adhere to the following.

Format : MS word(.doc)Font Size
Layout : Single columnTitle -14 pt and Bold
Length : 10 pagesAuthors and Affiliations – 12pt
Paper Size : A4Headings – 12 pt
Margins : 1.2 inchText – 12pt
Font : Times New RomanKey words : 4-8 words
Line Spacing: 1References should be given in ‘APA‘ format at the end of the paper.
  • The title of the paper should be precise, concise and in bold.
  • The abstract of maximum 250 words should be followed by four to eight Keywords.
  • The empirical research papers should contain introduction to the topic, review of literature, methodology, results and discussion, conclusion, recommendations, acknowledgement (if any) and references.
  • The article/research paper should be written in simple, concise, and correct English.
  • Figures, Chart, Tables etc used should be original.
  • The soft copy of the full paper should be sent to conference mail id.
  • Registration form, Declaration form and Demand Draft should be sent by post.

All the accepted papers will be published in UGC referred journals with ISSN number.

Organizing Committee


Prof. Dr. Beela Sathyanarayana – Vice Chancellor
Prof. Dr. U.Chandrasekhar – Pro-Vice Chancellor

Professor & Head of the Department
School of Management
Mobile No: 95660 59404


Dr. Geeta Kesavaraj, Associate Professor-97908 02475
Dr. R. Kumudhini, Assistant Professor – 96000 06327


Dr.K. Ravishankar, Associate Professor-9790986201
Dr. K. Kala, Assistant Professor-8056743454
Ms. J. Sridevi, Assistant Professor-9500109243
Mr.M.Prabhakaran, Assistant Professor-9944598858
Mr. R. Murali, Assistant Professor-9444351311
Mr. D. Kotteswaran, Assistant Professor-8940155477


Mr. Karthick R. – I year MBA – 9444531581
Mr. Paranthaman- I year MBA– 9787925753
Mr. Valleti Mohan Kumar – I year MBA-8374997929
Ms.Preetha– I year MBA

Registration Fee

Industry DelegatesINR 1500
Research scholars& AcademiciansINR 1000
StudentsINR 300
Foreign Delegates$50

Importanat Dates

Abstract SubmissionFebruary 16, 2018
Abstract ApprovalFebruary 20, 2018
Full Paper SubmissionFebruary 28, 2018
Conference DateMarch 28, 2018

Payment Modes
• Demand draft in favour of “Veltech Rangarajan Dr. Sagunthala R&D Institute of Science & Technology” payable at Chennai.

Contact Us:

Conference Venue
Please Send All The Correspondence To:
Dr.B. Jeyaprabha
Professor & Head of the Department,
School of Management,
Veltech Rangarajan Dr. Sagunthala R&D Institute of Science And Technology
400 Feet Outer Ring Road
Avadi, Chennai-600062
Tamil Nadu, India